The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Independent Network Rankings
Serviceplan Group
Client
Title
Category
Award
Points
PRICE PACKS
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY
Category: Best of Print & Promotional
Points: 90.00
Rainbow Wool
Agency: SERVICEPLAN GERMANY / Munich
Client: Schäferei Stücke
Category: Fusion Pencil
Points: 90.00
PRICE PACKS
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY
Category: Product Packaging
Points: 45.00
855-HOW-TO-QUIT-(OPIOIDS)
Agency: SERVICEPLAN GERMANY / Munich
Client: Anzen Health
Category: Out of Home / Series
Points: 45.00
PRICE PACKS
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY
Category: P.O.P. & In-Store / Series
Points: 45.00
Animal Alerts
Agency: SERVICEPLAN GERMANY / Munich + L&C / New York
Client: PetPace Ltd.
Category: Creative Use of Data
Points: 21.00
855-HOW-TO-QUIT-(OPIOIDS)
Agency: SERVICEPLAN GERMANY / Munich
Client: Anzen Health
Category: Design for Good
Points: 21.00
PRICE PACKS
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY
Category: Product Packaging
Points: 21.00
PRICE PACKS
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY
Category: Craft / Art Direction
Points: 21.00
Animal Alerts
Agency: SERVICEPLAN GERMANY / Munich + L&C / New York
Client: PetPace Ltd.
Category: Creative Use of Data
Points: 21.00
PRICE PACKS
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY
Category: Packaging / Mass-market
Points: 21.00
Rainbow Wool
Agency: SERVICEPLAN GERMANY / Munich
Client: Schäferei Stücke
Category: Physical Products & Apparel
Points: 9.00
PRICE PACKS
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY
Category: Billboards & Transit / Series
Points: 9.00
PRICE PACKS
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY
Category: Posters / Series
Points: 9.00
Animal Alerts
Agency: SERVICEPLAN GERMANY / Munich + L&C / New York
Client: PetPace Ltd.
Category: Products for Good
Points: 9.00
855-HOW-TO-QUIT-(OPIOIDS)
Agency: SERVICEPLAN GERMANY / Munich
Client: Anzen Health
Category: Direct Marketing
Points: 9.00
PRICE PACKS
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY
Category: Out of Home / Series
Points: 3.00
855-HOW-TO-QUIT-(OPIOIDS)
Agency: SERVICEPLAN GERMANY / Munich
Client: Anzen Health
Category: Craft / Art Direction
Points: 3.00
PRICE PACKS
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY
Category: Craft / Art Direction
Points: 3.00
Rainbow Wool
Agency: SERVICEPLAN GERMANY / Munich
Client: Schäferei Stücke
Category: Commerce
Points: 3.00
Space Trash Signs
Agency: SERVICEPLAN GERMANY / Munich
Client: Privateer Space, Inc.
Category: Digital Design
Points: 3.00
Space Trash Signs
Agency: SERVICEPLAN GERMANY / Munich
Client: Privateer Space, Inc.
Category: Data Visualization / Static or Dynamic
Points: 3.00
PRICE PACKS
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY
Category: Brand Identity / Rebranding
Points: 3.00
Animal Alerts
Agency: SERVICEPLAN GERMANY / Munich + L&C / New York
Client: PetPace Ltd.
Category: Real-Time Data
Points: 3.00
855-HOW-TO-QUIT-(OPIOIDS)
Agency: SERVICEPLAN GERMANY / Munich
Client: Anzen Health
Category: Targeting
Points: 3.00
Animal Alerts
Agency: SERVICEPLAN GERMANY / Munich + L&C / New York
Client: PetPace Ltd.
Category: Technology for Good
Points: 3.00
Animal Alerts
Agency: SERVICEPLAN GERMANY / Munich + L&C / New York
Client: PetPace Ltd.
Category: Creative Use of Data
Points: 3.00
PRICE PACKS
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY
Category: Creative Effectiveness / Retail
Points: 3.00
855-HOW-TO-QUIT-(OPIOIDS)
Agency: SERVICEPLAN GERMANY / Munich
Client: Anzen Health
Category: Multicultural Impact
Points: 3.00
Rainbow Wool
Agency: SERVICEPLAN GERMANY / Munich
Client: Schäferei Stücke
Category: Popular Culture Impact
Points: 3.00
Space Trash Signs
Agency: SERVICEPLAN GERMANY / Munich
Client: Privateer Space, Inc.
Category: Websites
Points: 3.00
Could it be this easy?
Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN BELGIUM
Client: Sandoz Deutschland / Hexal AG
Category: Use of Humor
Points: 3.00
855-HOW-TO-QUIT-(OPIOIDS)
Agency: SERVICEPLAN GERMANY / Munich
Client: Anzen Health
Category: Custom Content
Points: 3.00
PRICE PACKS
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY
Category: Craft / Typography
Points: 3.00
Rainbow Wool
Agency: SERVICEPLAN GERMANY / Munich
Client: Schäferei Stücke
Category: Print & Promotional for Good
Points: 3.00
Animal Alerts
Agency: SERVICEPLAN GERMANY / Munich + L&C / New York
Client: PetPace Ltd.
Category: Craft / Use of Technology
Points: 3.00
All it takes is a Yes.
Agency: SERVICEPLAN GERMANY / Munich
Client: Deutsche Lufthansa AG
Category: Original Music / Score - Long Form
Points: 3.00
All it takes is a Yes.
Agency: SERVICEPLAN GERMANY / Munich
Client: Deutsche Lufthansa AG
Category: Editing / Single
Points: 3.00
855-HOW-TO-QUIT-(OPIOIDS)
Agency: SERVICEPLAN GERMANY / Munich
Client: Anzen Health
Category: Products for Good
Points: 3.00
PRICE PACKS
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY
Category: In-Market / Physical Product
Points: 3.00
855-HOW-TO-QUIT-(OPIOIDS)
Agency: SERVICEPLAN GERMANY / Munich
Client: Anzen Health
Category: Craft / Art Direction
Points: 3.00
Animal Alerts
Agency: L&C / New York + SERVICEPLAN GERMANY / Munich
Client: PetPace
Category: Innovation / Use of Media in Integrated / Omnichannel
Points: 3.00
855-HOW-TO-QUIT-(OPIOIDS)
Agency: SERVICEPLAN GERMANY / Munich
Client: Anzen Health
Category: Innovation / New Ideas in Health & Wellness
Points: 3.00
Could it be this easy?
Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN BELGIUM
Client: Sandoz Deutschland / Hexal AG
Category: Radio & Audio
Points: 3.00
Space Trash Signs
Agency: SERVICEPLAN GERMANY / Munich
Client: Privateer Space, Inc.
Category: Green Pencil
Points: 3.00
Love Your Boys
Agency: Pereira O'Dell / New York + Manscaped / San Diego + Twentyfour Seven + Ruckus Films / Los Angeles
Client: Manscaped
Category: TV, VOD, & Online / 30 Seconds and Under - Single
Points: 3.00
PRICE PACKS
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY
Category: Craft / Art Direction
Points: 3.00
855-HOW-TO-QUIT-(OPIOIDS)
Agency: SERVICEPLAN GERMANY / Munich
Client: Anzen Health
Category: Innovation / Use of Media in Direct Marketing
Points: 3.00
Client:
PENNY
Title:
PRICE PACKS
Category:
Best of Print & Promotional
Award:
2025 Print & Promotional Best of Discipline Pencil
Points:
90.00
Client:
Schäferei Stücke
Title:
Rainbow Wool
Category:
Fusion Pencil
Award:
2025 Fusion Pencil Fusion Pencil
Points:
90.00
Client:
PENNY
Title:
PRICE PACKS
Category:
Product Packaging
Award:
2025 Print & Promotional Gold Pencil
Points:
45.00
Client:
Anzen Health
Title:
855-HOW-TO-QUIT-(OPIOIDS)
Category:
Out of Home / Series
Award:
2025 Design Gold Pencil
Points:
45.00
Client:
PENNY
Title:
PRICE PACKS
Category:
P.O.P. & In-Store / Series
Award:
2025 Out of Home Gold Pencil
Points:
45.00
Client:
PetPace Ltd.
Title:
Animal Alerts
Category:
Creative Use of Data
Award:
2025 Health & Wellness Silver Pencil
Points:
21.00
Client:
Anzen Health
Title:
855-HOW-TO-QUIT-(OPIOIDS)
Category:
Design for Good
Award:
2025 Design Silver Pencil
Points:
21.00
Client:
PENNY
Title:
PRICE PACKS
Category:
Commerce
Award:
2025 Direct Marketing Silver Pencil
Points:
21.00
Client:
PENNY
Title:
PRICE PACKS
Category:
Product Packaging
Award:
2025 Direct Marketing Silver Pencil
Points:
21.00
Client:
PENNY
Title:
PRICE PACKS
Category:
Craft / Art Direction
Award:
2025 Print & Promotional Silver Pencil
Points:
21.00
Client:
PetPace Ltd.
Title:
Animal Alerts
Category:
Creative Use of Data
Award:
2025 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
PENNY
Title:
PRICE PACKS
Category:
Commerce
Award:
2025 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
PENNY
Title:
PRICE PACKS
Category:
Packaging / Mass-market
Award:
2025 Design Silver Pencil
Points:
21.00
Client:
Schäferei Stücke
Title:
Rainbow Wool
Category:
Physical Products & Apparel
Award:
2025 Print & Promotional Bronze Pencil
Points:
9.00
Client:
PENNY
Title:
PRICE PACKS
Category:
Billboards & Transit / Series
Award:
2025 Out of Home Bronze Pencil
Points:
9.00
Client:
PENNY
Title:
PRICE PACKS
Category:
Posters / Series
Award:
2025 Out of Home Bronze Pencil
Points:
9.00
Client:
PetPace Ltd.
Title:
Animal Alerts
Category:
Products for Good
Award:
2025 IP & Product Design Bronze Pencil
Points:
9.00
Client:
Anzen Health
Title:
855-HOW-TO-QUIT-(OPIOIDS)
Category:
Direct Marketing
Award:
2025 Health & Wellness Bronze Pencil
Points:
9.00
Client:
PENNY
Title:
PRICE PACKS
Category:
Out of Home / Series
Award:
2025 Design Merit Award
Points:
3.00
Client:
Anzen Health
Title:
855-HOW-TO-QUIT-(OPIOIDS)
Category:
Craft / Art Direction
Award:
2025 Design Merit Award
Points:
3.00
Client:
PENNY
Title:
PRICE PACKS
Category:
Craft / Art Direction
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
Schäferei Stücke
Title:
Rainbow Wool
Category:
Commerce
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
Privateer Space, Inc.
Title:
Space Trash Signs
Category:
Digital Design
Award:
2025 Design Merit Award
Points:
3.00
Client:
Privateer Space, Inc.
Title:
Space Trash Signs
Category:
Data Visualization / Static or Dynamic
Award:
2025 Design Merit Award
Points:
3.00
Client:
PENNY
Title:
PRICE PACKS
Category:
Brand Identity / Rebranding
Award:
2025 Design Merit Award
Points:
3.00
Client:
PetPace Ltd.
Title:
Animal Alerts
Category:
Real-Time Data
Award:
2025 Creative Use of Data Merit Award
Points:
3.00
Client:
Anzen Health
Title:
855-HOW-TO-QUIT-(OPIOIDS)
Category:
Targeting
Award:
2025 Creative Use of Data Merit Award
Points:
3.00
Client:
PetPace Ltd.
Title:
Animal Alerts
Category:
Technology for Good
Award:
2025 Creative Use of Technology Merit Award
Points:
3.00
Client:
PetPace Ltd.
Title:
Animal Alerts
Category:
Creative Use of Data
Award:
2025 Creative Use of Technology Merit Award
Points:
3.00
Client:
PENNY
Title:
PRICE PACKS
Category:
Creative Effectiveness / Retail
Award:
2025 Creative Effectiveness Merit Award
Points:
3.00
Client:
Anzen Health
Title:
855-HOW-TO-QUIT-(OPIOIDS)
Category:
Multicultural Impact
Award:
2025 Cultural Driver Merit Award
Points:
3.00
Client:
Schäferei Stücke
Title:
Rainbow Wool
Category:
Popular Culture Impact
Award:
2025 Cultural Driver Merit Award
Points:
3.00
Client:
Privateer Space, Inc.
Title:
Space Trash Signs
Category:
Websites
Award:
2025 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Sandoz Deutschland / Hexal AG
Title:
Could it be this easy?
Category:
Use of Humor
Award:
2025 Radio & Audio-First Merit Award
Points:
3.00
Client:
Anzen Health
Title:
855-HOW-TO-QUIT-(OPIOIDS)
Category:
Custom Content
Award:
2025 Radio & Audio-First Merit Award
Points:
3.00
Client:
PENNY
Title:
PRICE PACKS
Category:
Craft / Typography
Award:
2025 Print & Promotional Merit Award
Points:
3.00
Client:
Schäferei Stücke
Title:
Rainbow Wool
Category:
Print & Promotional for Good
Award:
2025 Print & Promotional Merit Award
Points:
3.00
Client:
PetPace Ltd.
Title:
Animal Alerts
Category:
Craft / Use of Technology
Award:
2025 Out of Home Merit Award
Points:
3.00
Client:
Deutsche Lufthansa AG
Title:
All it takes is a Yes.
Category:
Original Music / Score - Long Form
Award:
2025 Music & Sound Craft Merit Award
Points:
3.00
Client:
Deutsche Lufthansa AG
Title:
All it takes is a Yes.
Category:
Editing / Single
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Anzen Health
Title:
855-HOW-TO-QUIT-(OPIOIDS)
Category:
Products for Good
Award:
2025 IP & Product Design Merit Award
Points:
3.00
Client:
PENNY
Title:
PRICE PACKS
Category:
In-Market / Physical Product
Award:
2025 IP & Product Design Merit Award
Points:
3.00
Client:
Anzen Health
Title:
855-HOW-TO-QUIT-(OPIOIDS)
Category:
Craft / Art Direction
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
PetPace
Title:
Animal Alerts
Category:
Innovation / Use of Media in Integrated / Omnichannel
Award:
2025 Integrated / Omnichannel Merit Award
Points:
3.00
Client:
Anzen Health
Title:
855-HOW-TO-QUIT-(OPIOIDS)
Category:
Innovation / New Ideas in Health & Wellness
Award:
2025 Health & Wellness Merit Award
Points:
3.00
Client:
Sandoz Deutschland / Hexal AG
Title:
Could it be this easy?
Category:
Radio & Audio
Award:
2025 Health & Wellness Merit Award
Points:
3.00
Client:
Privateer Space, Inc.
Title:
Space Trash Signs
Category:
Green Pencil
Award:
2025 Green Pencil Merit Award
Points:
3.00
Client:
Manscaped
Title:
Love Your Boys
Category:
TV, VOD, & Online / 30 Seconds and Under - Single
Award:
2025 Film & Video Merit Award
Points:
3.00
Client:
PENNY
Title:
PRICE PACKS
Category:
Craft / Art Direction
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
Anzen Health
Title:
855-HOW-TO-QUIT-(OPIOIDS)
Category:
Innovation / Use of Media in Direct Marketing
Award:
2025 Direct Marketing Merit Award
Points:
3.00
